People-Based Marketing for Retail Advertising
Watch the video to learn more about Viant’s People-Based solutions for retail.
Today’s shopping experience is increasingly a blend of digital and physical buying. In practice, consumers could see an ad on television, purchase on a mobile device for in-store pickup and, possibly, make additional purchases at the store.
This evolving Retail landscape involves all available media channels, from mobile and native ads to connected TV and streaming audio, to deliver the personalized shopping experience consumers desire — a problem for marketers still using traditional marketing tactics like third-party cookies.
Enter people-based advertising.
Viant’s people-based technology allows retail marketers to identify (or expand) target shoppers, execute relevant campaigns across today’s media landscape (from traditional channels like mobile and native to cookieless channels like CTV and streaming audio) and measure online and offline conversions, including incremental sales.
Viant’s Capabilities
Personalized Omnichannel Campaigns — Without Third-Party Cookies
Reach and target consumers with the Viant Household ID based on actual purchase data, app ownership and real-world movement data across traditional (OLV, Display, Native) and cookieless channels like Connected TV, Digital Audio and Digital Out-of-Home.
Data Agnostic Partnerships
Leverage 1:1 partner integrations with Mastercard, AmeriLink, Commerce Signals, Foursquare and Safegraph.
First-Party Data Expansion
Use the Viant Data Platform to build custom dynamic segments and gain insights about current and potential target audiences.
Closed-Loop Measurement in a Unified View
Understand online and offline attribution for any KPI, and optimize your campaign in real-time. Analyze the entire spectrum of online buying to in-store incremental purchases — in a single platform.
Multi-Vertical DSP
Access data partners and measurement solutions across various industries to confidently deploy more successful ad campaigns.
Innovation Keeping Pace with Imagination
Viant’s people-based technology enables today’s evolving retail landscape, allowing marketers to expand their campaigns into emerging channels to whatever comes next.
Learn More About Viant’s People-Based Solution for Retail
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