Personalized Omnichannel Campaigns — Without Third-Party Cookies
Reach target consumers with Viant’s interoperable Household ID based on actual purchase data, app ownership and real-world movement data across traditional (OLV, Display, Native) as well as cookieless channels like Connected TV, Digital Audio and Digital Out-of-Home.
Data Agnostic Partnerships
Leverage 1:1 partner integrations with Mastercard, AmeriLink, Commerce Signals, Foursquare and Safegraph.
First-Party Data Expansion
Build custom dynamic segments through the Viant Data Platform to gain insights about current and potential target audiences.
Closed-Loop Measurement in a Unified View
Understand and optimize in real-time online and offline attribution for any KPI — from online buying to in-store incremental purchases — in a single platform.
Access data partners and measurement solutions across various industries to deploy more ad campaigns confidently.
Innovation Keeping Pace with Imagination
Viant’s people-based technology is built for today’s evolving healthcare advertising landscape, allowing marketers to expand their campaigns into current emerging channels and whatever comes next.
Learn More About Viant’s People-Based Solution for Retail