One word sums up today’s shopping experience: personalization. As retail increasingly becomes a blend of digital and in-person buying, brands need advertising that delivers personalized messaging and also provides the convenience of ecommerce and the experience of purchasing at a brick-and-mortar store.
For marketers, this means updating their traditional marketing strategies to deliver the shopping experience consumers desire — and prove return on ad spend.
In our latest cheat sheet, Personalizing the Shopping Experience Across Today’s Media Landscape, we examine today’s evolving retail landscape and share:
What Today’s Shopping Experience Looks Like
Discover why personalization is such a hot topic in 2024 and how marketers can drive more relevant advertising using their first-party data.
Where Today’s Consumer is Paying Attention
Explore how shoppers engage with traditional and cookieless ad channels to discover products and purchase.
How Retail Marketers Can Succeed with People-Based Advertising
Hear how people-based advertising technology can help marketers identify (or expand) target audiences from brand loyalists to potential buyers; execute personalized campaigns across traditional channels like mobile and native to cookieless ad channels like connected TV and streaming audio and measure online and offline sales, including incremental purchases.
Download the Cheat Sheet
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*AllBusiness: “The Future of Retail: What the Stats Say about Retailers in 2023.” Forbes, 17 Apr. 2023.