In our latest cheat sheet, Personalizing the Shopping Experience Across Today’s Media Landscape, we examine today’s evolving retail landscape and share the following:
What Today’s Shopping Experience Looks Like
Discover how post-pandemic buying habits have impacted 2023 sales and what forecasts suggest for the rest of the year.
Where Today’s Consumer is Paying Attention
Explore how shoppers engage with traditional and emerging ad channels to discover products and purchase.
How Retail Marketers Can Succeed with People-Based Advertising
Learn how people-based advertising technology can help marketers identify (or expand) target audiences from brand loyalists to potential buyers; execute personalized campaigns across traditional channels like mobile and native to cookieless ad channels like connected TV and streaming audio; plus measure online and offline sales, including incremental purchases.
Download the Cheat Sheet
*AllBusiness: “The Future of Retail: What the Stats Say about Retailers in 2023.” Forbes, 17 Apr. 2023.