Personalizing the Shopping Experience Across Today’s Media Landscape

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One word sums up today’s shopping experience: personalization. As retail increasingly becomes a blend of digital and in-person buying, brands need advertising that delivers personalized messaging and also provides the convenience of ecommerce and the experience of purchasing at a brick-and-mortar store.

For marketers, this means updating their traditional marketing strategies to deliver the shopping experience consumers desire — and prove return on ad spend.

In our latest cheat sheet, Personalizing the Shopping Experience Across Today’s Media Landscape, we examine today’s evolving retail landscape and share:

What Today’s Shopping Experience Looks Like

Discover why personalization is such a hot topic in 2024 and how marketers can drive more relevant advertising using their first-party data.

Where Today’s Consumer is Paying Attention

Explore how shoppers engage with traditional and cookieless ad channels to discover products and purchase.

How Retail Marketers Can Succeed with People-Based Advertising

Hear how people-based advertising technology can help marketers identify (or expand) target audiences from brand loyalists to potential buyers; execute personalized campaigns across traditional channels like mobile and native to cookieless ad channels like connected TV and streaming audio and measure online and offline sales, including incremental purchases.

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*AllBusiness:The Future of Retail: What the Stats Say about Retailers in 2023.” Forbes, 17 Apr. 2023.