EXPLORE THE FUTURE INTERNET TODAY — THE NEW OPEN WEB
Innovation Keeping Pace with Imagination
The New Open Web presents an exciting opportunity for marketers to remake the programmatic landscape and succeed in today’s evolving internet with people-based advertising.
Moving Beyond Third-Party Cookies
With people-based advertising, marketers can evolve beyond the outdated and fast-declining third-party cookie to message consumers with a personalized ad experience in the New Open Web.
Emerging Channels, Expanding Possibilities
Connected TV, Digital Audio, DOOH, In-Game — marketers can reach consumers
across emerging ad channels as easily as traditional channels with people-based advertising in the New Open Web.
Expanding Measurement Capabilities into Offline and Online
Online and offline is the new measurement standard when marketers embrace a people-based approach in the New Open Web.
Three Key Areas of Focus for Marketers in 2023 – White Paper
Discover upcoming trends, hear from industry experts and discover how people-based advertising can help marketers succeed in the coming year and New Open Web with our latest white paper.
Learn More About the New Open Web
*Source: Viant World Without Cookies Dashboard, February 2022, available to Adelphic customers upon request