EXPLORE THE FUTURE INTERNET TODAY — THE NEW OPEN WEB

Innovation Keeping Pace with Imagination

The New Open Web presents an exciting opportunity for marketers to remake the programmatic landscape and succeed in today’s evolving internet with people-based advertising.

Moving Beyond Third-Party Cookies

With people-based advertising, marketers can evolve beyond the outdated and fast-declining third-party cookie to message consumers with a personalized ad experience in the New Open Web.

Emerging Channels, Expanding Possibilities

Connected TV, Digital Audio, DOOH, In-Game — marketers can reach consumers
across emerging ad channels as easily as traditional channels with people-based advertising in the New Open Web.

Expanding Measurement Capabilities into Offline and Online

Online and offline is the new measurement standard when marketers embrace a people-based approach in the New Open Web.

MEASUREMENT TACTICS FOR A COOKIELESS WORLD: A 4-STEP GUIDE TO PROVING THE VALUE OF YOUR MEDIA SPEND

Our new guide shares the solution to reach consumers without cookies to achieve cookieless ad benchmarks and make the most of the evolving web.

Access the guide

White Paper Image - Measurement Tactics for a Cookieless World 2023

Learn More About the New Open Web

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*Source: Viant World Without Cookies Dashboard, February 2022, available to Adelphic customers upon request