It’s been a year of monumental change, with blockchain, NFTs and the death of third-party cookies transforming the digital landscape. The result is a better, more transparent web – an internet that’s decentralized and can work for everyone, marketers and consumers alike.
Many are calling this new internet Web 3.0, but at Viant, we’re calling it the New Open Web. And at CES, where the tech world comes together to partner on the future, we’re celebrating the New Open Web and this time of great potential by creating a first-of-its-kind ad tech NFT series.
Viant partnered with ALLSHIPS, creative leaders in NFTs, to commission three breakthrough artists. These three pieces of exclusive art craft a vision of where the New Open Web can take all of us.