National Retailer Increases Sales with Viant’s Cookieless Solution
Viant Household targeting and measurement with people-based partner integrations increased buyer spend and penetration lift.
Results
$9.04
INCREMENTAL
RETURN ON AD SPEND
19.1%
LIFT IN
BUYER PENETRATION
1.1%
LIFT IN SPEND
PER BUYER
GOAL
- Drive in-store sales for back-to-school and beauty products
- Optimize campaign effectiveness
- Test cookieless solution
SOLUTIONS LEVERAGED
- Omnichannel DSP
- Viant Household ID
- Integrated partnership with Commerce Signals
- Advanced Reporting Retail Sales Lift study
HOW THEY DID IT
In preparation for continuous cookie deprecation, a national retailer implemented Viant’s Household ID solution to target brand loyalists and competitive shoppers based on actual purchase data.
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