U.S. Automotive OEM Increases Incremental Lift and ROI with Viant
Explore how Concentrix’s cross-device campaign for their U.S. automotive OEM client achieved success with Viant’s people-based technology.
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Results
4.2%
Incremental
Lift
3,855
Incremental
Repair Orders
$1.9M
Incremental
Revenue
$18
ROI (RETURN ON INVESTMENT)

GOAL
- Drive visits to local dealerships and service revenue
SOLUTIONS LEVERAGED
- CRM + Viant Household ID
- Conversions Reporting
- Viant Co-Managed Engagement Model
How They Did It
To drive local dealership service revenue for their leading U.S. Automotive OEM client, Concentrix looked to Viant’s people-based advertising technology…