Online Sportsbook and Casino Brand Goes Cookieless For Their Latest Campaign
Discover how Viant’s household technology enabled this casino brand to generate $1.2 ROAS and reduce CPA by over 70%.*
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Results
137%
LIFT IN CONVERSIONS (AVG)
72%
REDUCTION IN CPA
1.2$
ROAS (RETURN ON AD SPEND)
GOAL
- Reduce CPA
- Increase sign-ups with deposits for higher customer lifetime value
SOLUTIONS LEVERAGED
- Free onboarding
- Audience insights
- Lookalike audience creation
- Viant Household ID
- Adelphic DSP
How They Did It
Leveraging Viant’s people-based household identifier with insights from their onboarded first-party data and historic converted consumers, an online sportsbook and casino brand created lookalike (LAL) audiences reflecting their best customers.
*Gambling, betting and related advertising, are subject to compliance with applicable federal, state, local laws and regulations, and industry standards, including the use of Viant’s capabilities and tools to place such advertising. Additional terms may apply.