Download the Full Case Study to Find Out How They Did It
- Reduce CPA
- Increase sign-ups with deposits for higher customer lifetime value
- Free onboarding
- Audience insights
- Lookalike audience creation
- Viant Household ID
- Adelphic DSP
How They Did It
Leveraging Viant’s people-based household identifier with insights from their onboarded first-party data and historic converted consumers, an online sportsbook and casino brand created lookalike (LAL) audiences reflecting their best customers.
*Gambling, betting and related advertising, are subject to compliance with applicable federal, state, local laws and regulations, and industry standards, including the use of Viant’s capabilities and tools to place such advertising. Additional terms may apply.