Online Sportsbook and Casino Brand Goes Cookieless For Their Latest Campaign

Discover how Viant’s household technology enabled this casino brand to generate $1.2 ROAS and reduce CPA by over 70%.*

Download the Full Case Study to Find Out How They Did It

Note: By filling out this form, you agree to the Viant Privacy Policy and to join Viant's mailing list from which you can unsubscribe at any time.

Results

137%

LIFT IN CONVERSIONS (AVG)

72%

REDUCTION IN CPA

1.2$

ROAS (RETURN ON AD SPEND)
Vegas Livingroom

GOAL

  • Reduce CPA
  • Increase sign-ups with deposits for higher customer lifetime value

SOLUTIONS LEVERAGED

  • Free onboarding
  • Audience insights
  • Lookalike audience creation
  • Viant Household ID
  • Viant’s DSP

How They Did It

Leveraging Viant’s people-based household identifier with insights from their onboarded first-party data and historic converted consumers, an online sportsbook and casino brand created lookalike (LAL) audiences reflecting their best customers.

Download the Case Study ›

*Gambling, betting and related advertising, are subject to compliance with applicable federal, state, local laws and regulations, and industry standards, including the use of Viant’s capabilities and tools to place such advertising. Additional terms may apply.