Welcome to the New Open Web. Where innovation arrives daily, creativity and commerce thrive and Offline and Online measurement is the new standard.
The New Open Web presents an exciting opportunity for marketers to remake the programmatic landscape and succeed in today’s evolving internet with people-based advertising.
With people-based advertising, marketers can evolve beyond the outdated and fast-declining third-party cookie to message consumers with a personalized ad experience in the New Open Web.
Connected TV, Digital Audio, DOOH, In-Game — marketers can reach consumers
across emerging ad channels as easily as traditional channels with people-based advertising in the New Open Web.
Online and offline is the new measurement standard when marketers embrace a people-based approach in the New Open Web.
Our new guide shares the solution to reach consumers without cookies to achieve cookieless ad benchmarks and make the most of the evolving web.
Access the guide