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Built for the New Open Web. Built for NOW.
Welcome to the New Open Web. Where innovation arrives daily, creativity and commerce thrive and Offline and Online measurement is the new standard.
Innovation Keeping Pace with Imagination
The New Open Web presents an exciting opportunity for marketers to remake the programmatic landscape and succeed in today’s evolving internet with people-based advertising.
Moving Beyond Third-Party Cookies
With people-based advertising, marketers can evolve beyond the outdated and fast-declining third-party cookie to message consumers with a personalized ad experience in the New Open Web.
Emerging Channels, Expanding Possibilitis
Connected TV, Digital Audio, DOOH, In-Game — marketers can reach consumers
across emerging ad channels as easily as traditional channels with people-based advertising in the New Open Web.
Expanding Measurement Capabilities into Offline and Online
Online and offline is the new measurement standard when marketers embrace a people-based approach in the New Open Web.
MEASUREMENT TACTICS FOR A COOKIELESS WORLD: A 4-STEP GUIDE TO PROVING THE VALUE OF YOUR MEDIA SPEND
Our new guide shares the solution to reach consumers without cookies to achieve cookieless ad benchmarks and make the most of the evolving web.
