Personalizing the Care Experience in 2023
What Consolidation Means for the Healthcare Industry
Discover how the industry is evolving and breaking down barriers between patients, healthcare providers and insurance companies.
Why a Holistic Care Experience is Good News for Marketers
Explore how healthcare marketers can leverage a more connected patient care experience to reach target audiences across the entire care cycle — from the waiting room to the pharmacy.
How Healthcare Marketers Can Succeed with People-Based Advertising
Learn how people-based advertising allows marketers to enrich their first-party data, leverage direct partner integrations like Symphony Health and IQVIA to optimize messaging, execute HIPAA*- and brand-safe omnichannel campaigns, plus measure online and offline success from a unified view in a single platform.
*HIPAA safe because Viant’s platform does not permit or require PHI for use and Viant is not a BA under HIPAA.