Viant’s People-Based Solution for Health Marketers

A wave of consolidation is sweeping across the healthcare space in the United States as big industry players like UnitedHealthcare and Walgreens, as well as new entrants like Amazon, acquire startups disrupting the vertical — everything from delivery prescription services to urgent care centers. The result is a transition from the traditionally siloed patient care cycle to a holistic care experience.

For marketers, this presents an exciting opportunity to connect the dots across the entire patient care cycle — from the doctor’s office to the pharmacy and open enrollment. However, traditional challenges remain, such as measuring incremental conversions, HIPAA compliance and omnichannel campaign execution. Plus, the continuing deprecation of third-party cookies puts pressure on marketers to seek data tools that can enrich first-party audience data.

Viant provides a solution.

As a leader in people-based technology, Viant empowers marketers to move beyond third-party cookies with solutions built for today’s evolving healthcare landscape and the New Open Web.

Cheat Sheet: Personalizing the Care Experience in 2023 Download Now

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How Viant Can Help You Succeed in the New Healthcare Landscape

Personalized Omnichannel Campaigns — Without Third-Party Cookies

Reach sensitive and niche audiences (direct-to-consumer as well as healthcare professionals and company decision-makers) with more HIPAA*- and, brand-safe campaigns across traditional (OLV, Display, Native) as well as cookieless channels like Connected TV, Digital Audio and Digital Out-of-Home.

Data Agnostic Partnerships

Leverage direct partner integrations with Symphony Health, Adstra, IQVIA and more to understand campaign success and optimize messaging at the household level to reach target audiences.

First-Party Data Expansion

Enrich your first-party CRM data within the Viant Data Platform to gain insights about target audiences and build custom dynamic segments.

Advanced Conversion Lift Reporting in a Unified View

Understand what media, both online and off, is driving incremental conversions from a single platform — without additional budget spend.

Privacy-Compliant Multi-Vertical DSP

Access data partners and measurement solutions across healthcare, pharma, retail, CPG and more converging verticals to deploy more privacy-compliant ad campaigns with confidence.

Innovation Keeping Pace with Imagination

Viant’s people-based technology is built for today’s evolving healthcare advertising landscape, allowing marketers to expand their campaigns into current emerging channels and whatever comes next.

*HIPAA safe because Viant’s platform does not permit or require PHI for use and Viant is not a BA under HIPAA.

Learn More About Viant’s People-Based Solution for Healthcare

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Important Stats


Household IDs


Linked Devices


Registered Users

70+ Strategic Data Partners

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Healthcare Professionals

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Healthcare Professionals

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US Consumers

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Anonymous Patients

Healthcare Professionals

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Active Consumers