How Viant Can Help You Succeed in the New Healthcare Landscape
Personalized Omnichannel Campaigns — Without Third-Party Cookies
Reach sensitive and niche audiences (direct-to-consumer as well as healthcare professionals and company decision-makers) with more HIPAA*- and, brand-safe campaigns across traditional (OLV, Display, Native) as well as cookieless channels like Connected TV, Digital Audio and Digital Out-of-Home.
Data Agnostic Partnerships
Leverage direct partner integrations with Symphony Health, Adstra, IQVIA and more to understand campaign success and optimize messaging at the household level to reach target audiences.
First-Party Data Expansion
Enrich your first-party CRM data within the Viant Data Platform to gain insights about target audiences and build custom dynamic segments.
Advanced Conversion Lift Reporting in a Unified View
Understand what media, both online and off, is driving incremental conversions from a single platform — without additional budget spend.
Privacy-Compliant Multi-Vertical DSP
Access data partners and measurement solutions across healthcare, pharma, retail, CPG and more converging verticals to deploy more privacy-compliant ad campaigns with confidence.
Innovation Keeping Pace with Imagination
Viant’s people-based technology is built for today’s evolving healthcare advertising landscape, allowing marketers to expand their campaigns into current emerging channels and whatever comes next.
*HIPAA safe because Viant’s platform does not permit or require PHI for use and Viant is not a BA under HIPAA.
Learn More About Viant’s People-Based Solution for Healthcare