Global Pharmaceutical Company Proves the Value of Connected TV (CTV)-Only Campaign

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Results

+104%

Lift in Site Visits

97%

Average VTR
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GOAL

  • Increase website traffic
  • Prove the value of CTV

SOLUTIONS LEVERAGED

  • Conversion Lift
  • Viant Household ID

The Background

A global pharma company looked to Viant and its people-based DSP, Adelphic, to test the effectiveness of CTV in driving website visits for their chronic immune disease drug.

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